Peracetic Acid Market Competitive Landscape: Leading Players and Strategies

The peracetic acid industry is witnessing significant transformation fueled by evolving regulatory norms and increased adoption across sanitation and water treatment sectors. This dynamic landscape reflects increasing investments in advanced disinfection technologies and heightened demand for environmentally friendly solutions, positioning the market for robust expansion.

Market Size and Overview

The global Peracetic Acid Market size is estimated to be valued at USD 1,180.7 million in 2025 and is expected to reach USD 2,024.8 million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.0% from 2025 to 2032.

Peracetic Acid Market Forecast is driven by the growing industrial need for effective and sustainable sterilization agents, alongside reinforced regulations promoting safe chemical usage. Ongoing innovation in formulations and manufacturing processes further strengthens market revenue prospects and overall business growth.

Market Segments
The peracetic acid market is broadly segmented by product type, application, and end-user industry. Under product type, stabilized peracetic acid formulations dominate due to enhanced shelf-life and efficacy, while non-stabilized variants are the fastest-growing segment supported by recent advances in production technologies reported in 2024. Application segments include disinfection and sterilization, bleaching agents, and others, with disinfection registering the highest growth driven by increased demand in healthcare and food processing industries. Among end users, water treatment leads industry trends, while the agricultural sector is emerging rapidly owing to rising adoption of biocidal agents for crop protection.

Market Drivers
A primary market driver is the increasing stringency of environmental and health safety regulations globally, especially in North America and Europe. For instance, in 2024, regulatory agencies mandated the use of biodegradable disinfectants in food and beverage manufacturing processes, which significantly boosted the adoption of peracetic acid due to its eco-friendly breakdown products. This trend has been reinforced by the surge in waterborne disease outbreaks, thereby accelerating peracetic acid demand as an effective antimicrobial agent.

Segment Analysis: Application
Focusing on the application segment, disinfection represents the most substantial contributor to peracetic acid market revenue in 2025. This is largely attributed to its widespread utilization for sterilizing medical devices and sanitizing water treatment facilities. According to recent market insights, demand from healthcare facilities increased by approximately 12% year-over-year in 2024, driven by stringent hospital-acquired infection control protocols. Meanwhile, the bleaching application is the fastest-growing segment, propelled by innovations in eco-friendly bleaching solutions in textiles and pulp industries, enhancing market opportunities.

Consumer Behaviour Insights
Recent consumer behavior data from 2024-2025 reveals a shift towards sustainability-driven preferences, with buyers prioritizing low-toxicity and biodegradable disinfecting agents. Additionally, there is growing price sensitivity in emerging markets, leading to demand for cost-effective yet efficient peracetic acid variants. Customization trends have also intensified, particularly in water treatment plants requiring tailored concentrations and formulations to meet varying contamination profiles, supporting increased adoption of versatile product offerings. Digital procurement channels have gained traction, simplifying access to technical information and expediting purchasing decisions.

Key Players
Prominent market players operating in the global peracetic acid market include Kemira Oyj, Solvay S.A., Promox S.p.A., among others. During 2024 and 2025, these companies focused on strategic expansions and new product launches aimed at enhancing their market footprint. For example, Kemira Oyj increased its production capacity in Europe by 20% in early 2025 to address escalating demand, while Solvay S.A. introduced a concentrated stabilized peracetic acid formulation that improved storage safety and application efficiency. These initiatives contributed to strengthening their competitive positioning and broadening market scope.

Key Winning Strategies
A standout strategy was implemented by Solvay S.A. in 2025 through the integration of AI-driven process optimization in manufacturing, which reduced production costs by 15% and enhanced product consistency. Another impactful move was Kemira Oyj’s vertical integration strategy initiated in late 2024, allowing greater control over raw material sourcing and trimming supply chain complexities—with reported improvement in delivery timelines by 10%. Furthermore, Promox S.p.A. leveraged digital twin technology to simulate and customize peracetic acid formulations tailored to client-specific sanitation challenges, significantly accelerating client acquisition in key regions.

FAQs

1. Who are the dominant players in the peracetic acid market?
Key market players include Kemira Oyj, Solvay S.A., Promox S.p.A., among others, focusing on capacity expansions, innovative product developments, and regional market penetration to solidify their positions.

2. What will be the size of the peracetic acid market in the coming years?
The market size is projected to grow from USD 1,180.7 million in 2025 to USD 2,024.8 million by 2032, with a CAGR of 8.0%, driven by rising demand in disinfection and water treatment applications.

3. Which end-user industry has the largest growth opportunity?
Water treatment currently offers the largest growth opportunity, supported by increasing industrial and municipal demand for efficient and eco-friendly sanitization solutions.

4. How will market development trends evolve over the next five years?
Market trends forecast a continued shift towards sustainable formulations, digitalized customer engagement, and increasing demand for specialized applications tailored by emerging technologies.

5. What is the nature of the competitive landscape and challenges in the peracetic acid market?
The competitive landscape is characterized by continuous innovation and consolidation, with challenges including regulatory compliance, raw material volatility, and the need for cost-effective production.

6. What go-to-market strategies are commonly adopted in the peracetic acid market?
Key strategies involve product innovation, capacity expansion, digital transformation for process optimization, and regional market diversification to address growing demand and improve operational efficiency.

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About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)

 

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